Overview
In preparation for Halo Infinite’s launch, 343 Industries aimed to develop a new companion app and overhaul the Halo Waypoint website to realign marketing goals and to support the game’s transition to a live-service model—delivering real-time updates, seasonal content, and ongoing player engagement.
Challenges & Solutions
Established a visual language that balanced freshness with timelessness—designed to resonate with current audiences while remaining adaptable for future game releases and evolving brand initiatives.
Created interface designs and visual systems that fully adhered to Microsoft’s accessibility standards, incorporating optimized color contrast, screen reader compatibility, and accommodations for color vision deficiencies to ensure inclusive user experiences.
Delivered responsive, mobile-first layouts for both web and app platforms, engineered to scale seamlessly across desktop, tablet, and phone viewports while maintaining visual consistency and usability.
Developed a modular logo system that reinforced brand identity and functioned effectively across digital environments—including website headers, mobile app icons, and favicon usage—ensuring clarity and cohesion at all sizes.
Role & Responsibilities
Lead UI Designer - Responsible for setting the visual style and tone for the website, app and brand. This includes: Layout, Logo/Branding System, Typography, Iconography, 2D artwork, and Infographic Design.
Tools
Figma, Adobe Illustrator, Adobe Photoshop
Halo Waypoint logo, app icon, and favicon design
Customization in Game, on Web, and on App
Stats Example on Web and App
News article layout design
Accessible Infographics
In this redesign, we wanted to increase functionality and Accessibility. We paid close attention to colors, color contrast, textures, font sizes, and font weights. Throughout our site we are constantly checking the contrast ratio to make sure all the text is readable against all background scenarios. We also designed our charts and graphs to be less dependent on color. We started out with no colors at all and played around with line weight and texture.
Waypoint Service Awards
New in this version of Waypoint are a new set of service awards. I wanted to make medallions that looked very premium, prestigious, and also very unique to Waypoint. I took design cues from past commendations, medals, and achievements and combined that with my work on the Halo: Outpost Discovery medallions.
Additional Screenshots
